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Keeping it in the family earns top business award for Mr. Electric

Banbury, UK (12 November 2018) – A Birmingham electrical franchise business, Mr. Electric, has recently won the acclaimed ‘Family Business of the Year’ award at the Birmingham Post Business Awards 2018.


Celebrating the win at last week’s annual awards, Mr. Electric, a leading electrical franchise, has two generations involved in the growth of the business and a total of four family members working in the business.


Run by dad, Jeff Longley and his two sons, Luke and Dominic, the franchise business has grown from strength to strength since the family acquired it in 2006.  With a fleet of 16 electricians and four support staff, the Longley’s have strong family values which they bring into their day-to-day work, from increasing their operational efficiency to providing customer service that truly stands out.


Kevin Smith, Managing Director of Margetts Wealth Management Ltd and sponsor of the Family Business of the Year category, said: “We are proud to present the award to Mr. Electric at the Birmingham Post Business Awards 2018 and it reinforces our ethos that strong personal relationships result in successful business models.


“Mr Electric uses psychometric assessments to ensure his people are in the roles they are most suited to.  Whilst this is common in large sales organisations, is rarely seen in family business and showed exceptional business acumen.  In addition, Jeff’s development of new green installation strategies for the electric rechargeable car market has given opportunity for expansion in additional dynamic business fields, and was the clinching factor for our decision.”


Delighted to win this award, Jeff added, “To be crowned ‘Family Business of the Year’ is hugely rewarding to us as a family and gives us recognition for the business we have built up over the past decade.  We have a very strong set of family values centred around integrity and honesty, and it is this that has set the tone for our style of management and our engagement with both our staff and customers.  I am so proud of my two sons and other family members who are involved in the business – without them we would not be enjoying the success we are having today.”


Based in Staffordshire, Jeff acquired the Mr. Electric franchise in 2008 and is on target to achieve its biggest turnover yet of £2 million next year.  The business has become a well-respected, high-preforming local business specialising in electric vehicle (EV) charging installation for domestic and commercial customers.  Luke and Dominic will jointly spearhead the future of the business, with dad Jeff slowly phasing himself out over the next coming months.


Mr. Electric is the UK’s leading electrical franchise brand with expertise in electrical installation, maintenance and repair.  With over 17 years of experience and over 200 locations arounds the world, the business provides electrical services to both domestic and commercial customers, both emergency and non-urgent work, with no call-out fee and transparent pricing.


For further information about Mr. Electric and the services it can offer, visit or call 0121 285 0136.


Mr. Electric is one of the trade service brands for Neighborly, formerly Dwyer Group.  For more information about Neighborly’s service brands visit




For more information or photography, please contact:  Georgina Watkins, Neighborly.  Tel: 01295 983395 / Email: [email protected]


About Neighborly:

Neighborly is a holding company of 21 service brands throughout North America, U.K. and Europe, focused on repairing, maintaining and enhancing consumers’ homes and businesses. The company operates online platforms that connect consumers to service providers in their local communities that meet their rigorous standards as a franchisor across 14 service categories at in the United States and in Canada. The company was founded in 1981 as Dwyer Group and is based in Waco, Texas. More information about Neighborly/Neighbourly, and its franchise concepts, is available at


About Margetts Wealth Management Ltd:

With a team of highly qualified financial advisers, and valued support staff, Margetts Wealth has over 100 years combined experience.  It has been providing tailored financial planning solutions and outlining clear financial directions to clients for more than 25 years. Operating from it’s offices in the business hub of St Paul’s Square, Birmingham, the organisation helps industry professionals, including company directors and business owners, create custom-made wealth management solutions that are clear, realistic and manageable.