Book Now

Mr. Electric Birmingham North achieves top franchise accolades

Mr. Electric Birmingham North franchisee owner, Jeff Longley, was recently crowned by the Dwyer Group as Franchisee of the Year at the company’s EU Reunion in Berlin.

Jeff has also been recognised externally for his achievements by reaching the finals of the British Franchising Awards (BFA) HSBC Awards 2018.


The Dwyer Group, one of the largest franchise organisations in the world with seven European brands, presented the award in recognition of its network of franchisees, who have demonstrated excellence within the franchising community.


Jeff Longley, an eight year Mr. Electric franchisee covering Birmingham North, was nominated by the Dwyer Group for his outstanding commitments, performance and consistently going above and beyond expectations.


Pierre Jeannes, Vice-President of Operations for Mr. Electric, was at the ceremony to congratulate Jeff Longley on his award. “Jeff is the ideal franchisee and I’m honored that he is part of the Dwyer Group family” says Jeannes.  “He is a fantastic representation of Mr. Electric’s values and he is consistently looking for ways to impress customers and this shows with his strong brand engagement and mentoring to the other franchises.  Jeff has also been a great role model to the other franchisees and led by example, and for this, we are extremely grateful.  We are also hugely excited about Jeff being selected as a finalist in the renowned BFA HSBC Awards 2018 and wish him every luck.”


Jeff Longley was delighted to win Franchisee of the Year, commenting: “I was really honoured to win this award, and to even be considered, after knowing the other great franchisees in the network. To be selected means so much to me, both personally and as a business, and provides me with even more motivation to grow the business further.  My franchise is not just about me – without our fantastic team of electricians and office staff, we would not be where we are today so I am eternally grateful to them all.  We would also like to thank the Dwyer Group, who have invested both time and money into Mr. Electric, providing me with the support and infrastructure needed to succeed.”


Jeff Longley took over the franchise of Mr. Electric in 2010 following the acquisition for this son, who had just qualified as an electrician. Previous experience started with a milk round franchise, but Jeff found getting up at 4am working six days a week too much, despite the good money.  Engineering following, coupled with redundancy and challenging personal times, resulting in buying another franchise with some money his wife had been left.   Having sold three different franchises at a profit, Jeff then bought Mr. Electric and has increased its turnover by 93% in just  eight years.


The awards ceremony took place in Berlin to commemorate the success of leading franchisees and included Franchisee of the Year, President’s Award, Technician of the Year and Business Growth of the Year, amongst many more.   The awards showcased many of the Dwyer Group’s franchisees who may have bought into franchising to get a better work life balance or be their own boss and who, through their enterprising nature and determination to succeed, stand out from the crowd.


For further information about Mr Electric and the services it can offer, visit or call 0121 285 0136.




For more information or photography, contact: Georgina Watkins, Dwyer Group UK.  Tel: 01295 983395 / Email:  [email protected]


About Dwyer Group®:

Dwyer Group, based in Waco, Texas, is a holding company of 20 service brands, 18 of which support a different franchise under the following service marks: Aire Serv®, Glass Doctor®, The Grounds Guys®, Five Star Painting®, Molly Maid®, Mr. Appliance®, Mr. Electric®, Mr. Handyman®, Mr. Rooter® (Drain Doctor® in the UK), ProTect Painters®, Rainbow International®, Locatec®, Window Genie®, Neighborly®, Bright & Beautiful®, and Countrywide Grounds Maintenance® . Collectively, these independent franchise concepts offer customers worldwide a broad base of residential and commercial services. In addition, Dwyer Group operates glass shops in New England under the Portland Glass® and Cumberland County Glass® brand names. Dwyer Group is a portfolio company of The Riverside Company®, a global private equity firm. The firm’s international portfolio includes more than 75 companies. More information on Dwyer Group, and its franchise concepts, is available at Dwyer Group is also on Twitter at @DwyerGroup.